About

We build platforms that transform how businesses operate

10x Labs designs, builds and operates the digital systems and platforms that underpin complex businesses. We bring together commercial strategy, engineering and operations to take out cost, unlock growth and build systems that scale. Headquartered in Australia with a global presence.

Why we exist

Most growing businesses run on systems that were cobbled together along the way.

Xero talking to HubSpot through a custom integration nobody fully understands, a spreadsheet that’s somehow mission-critical, legacy systems that struggle to adapt and a team whose job is to move data between systems by hand.

It works. Until it doesn’t. Until you’re trying to scale, or raise capital, or pass due diligence, or just run the operation without everything depending on one person who knows how it all fits together.

WHAT WE MEAN BY BUILD

10x Labs replaces those systems, then optimises and automates them using AI and digital transformation to take out cost and unlock growth.

What makes us different

Four things, working together.

We take a holistic view of the whole business, not just the technology. Strategy, operations and engineering under one roof means the platform we build actually fits how your company works.

The team - platform engineers, energy market operators, corporate M&A strategists - has collectively delivered 100+ projects. You talk directly to the people building your system, from first conversation to final delivery.

We move fast. Whether we're working alongside your team or delivering independently, senior practitioners with domain experience don't need months to get up to speed. You'll see results fast.

We're not vendors who deliver and disappear. We partner with the businesses we work with and when the opportunity is right, we invest in clients and align our incentives with yours.

How we got here

10x Labs was built around a thesis.

Years working together
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Projects delivered
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The economy is transforming at a pace that creates enormous opportunity. We are in a unique time. Capturing this opportunity is not purely a technology problem. Not a process or operations problem. Not a strategy or commercial problem. To genuinely take advantage of what is happening, you need all of it working together.

Technology enables and catalyses transformation, but the commercial judgment, operational depth and strategic understanding of where the value actually is all have to come with it. The opportunity to 10x companies, to unlock growth at a scale that isolated disciplines cannot reach, is only available when you bring the full set.

This is why 10x Labs was founded and what the team was built to do.

What we do

Three practices. One team behind them.

One operating group across build, scale and energy. Senior engineers, product designers and energy specialists working together from initial consultation to final deployment and handover.

ON SITE - JANUS ELECTRIC (AI INTERPRETATION)
01 - Practice

Build

We build the core technology platforms businesses run on, then optimise and automate them using AI to take out cost and unlock growth. Platform architecture, system modernisation, intelligent automation and cloud-native builds.

EXPLORE
02 - Practice

Scale

For companies where the technology is inseparable from the business model. Strategy, capital raising, brand, operations and platform build under one team. We invest in clients and take responsibility for outcomes.

EXPLORE
03 - Practice

Energy

VPP management, DER orchestration, demand response and grid modernisation. Built by a team with deep roots in energy, including the people who built one of Australia's most successful flex market platforms.

EXPLORE
Contact

Let’s Build.

We’d rather show you than tell you. Book a conversation and we’ll walk through how we’d approach your challenge.