Build. Scale.

We build software systems that transform your business and partner to accelerate growth.

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Years BUILDING TOGETHER

PROJECTS BUILT BY THE TEAM

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Our teams have built for

Our team delivers for organisations operating at scale.

How we engage

Two ways we partner.

Build

Scale

Build

TECHNICAL DELIVERY • SYSTEMS & PLATFORMS

10x Delivery

The team brings deep expertise in strategy and operations combined with leading global tech talent, applying 10x software engineering principles.

Platform engineering, AI deployment, automation and the integrations that make complex operations work.

We take a flexible approach to delivery based on your needs, from fixed project delivery to embedded teams.

Explore Build engagement

Software and digital platformsWe build the software and platforms your business runs on - scalable foundations designed to perform and grow.
AI and automation deployment that generates ROIStrategic AI implementation focused on driving efficiency and measurable returns.
Integration of complex business systemsUnifying fragmented technology stacks into one functional ecosystem.
We like the hard problemsWorld-class engineers who thrive on challenging problems: an urgent project rescue, a project others have struggled on, a novel AI use case.

Scale

PARTNERSHIP MODEL + CAPITAL, GTM, OPERATIONS

For businesses ready to scale.

We embed with founders and executives to understand the full picture: financials, operations, market.

Then we deploy senior teams to execute.

For capital-constrained businesses, we structure the funding.

For the right partnerships, we invest alongside.

Explore SCALE engagement

10x Labs is a corporate authorised representative (AR 001320701) of Bolt Capital Pty Ltd (AFSL 522572).

Platform rebuilds and digital transformationA single platform engineered for businesses outgrowing their current systems.
Capital raising: venture, debt and equityStructured funding aligned to your growth plan. We help you raise what you need to execute.
Equity participation on aligned engagementsFor the right partnerships, we invest alongside. Skin in the game, aligned incentives.
Full-service executionStrategy, engineering, marketing and operations delivered by a unified team.

OUR TEAM HAVE BUILT FOR

We rebuild and automate the platforms businesses run on to cut cost, sharpen the customer experience and open up growth.

Digital Platform

Circl

National field service platform, powering Starlink and Harvey Norman installations with 90% automation across Australia.

Review Case Study

AI-FIRST PLATFORM

CareMaster

Purpose-built agentic platform for NDIS care providers, replacing legacy systems with operations built for AI and compliance.

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GROWTH PARTNER

Janus Electric

Janus Electric (ASX: JNS) is transforming heavy transport by converting diesel trucks to electric and enabling battery swaps in just four minutes through integrated retrofit, battery and fleet software technology. 10x Labs partners with the Janus Electric leadership team on growth and execution.

Review Case Study

See Work

10x Labs' technical abilities and flexibility in providing solutions and working with us positively contrast with other software development firms.

Eugene Fletcher

Head of Technology, HPX Group

OUR TEAM HAVE BUILT FOR

Focus on the things that matter. We build the systems to handle everything else.

AI, automation and digital systems that take the operational load off the business, so the team can focus on what actually moves it.

Digital Platforms

New builds, modernisations and rescues of platform programmes facing challenges.

Explore capability

Applied AI

AI that drives the next operational decision in the workflows where wrong calls cost money, customers or regulatory standing.

Explore capability

Automation & Operations

Workflow automation, process engineering and operational tooling that scales.

Explore capability

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EXPLORE THE BUILD PRACTICE

Industry focus

Deep specialisation in energy.

Flex market platforms, trading capacity infrastructure, battery asset management, grid modernisation. Production systems, not advisory decks – the technology energy companies need to operate, compete and scale.

Built by a team with deep roots in energy, including the people who built one of Australia’s most successful flex market platforms.

Explore our energy practice

Virtual Power Plants

A single platform aggregating distributed batteries, solar and EVs into VPPs that participate in energy markets in real time.

Data Platforms & Analytics

The digital spine: ingestion, time-series stores, query engines and the layer that turns telemetry into operational decisions.

AI for Energy

AI integrated into forecasting, dispatch, fault detection and customer products. Eight years of applying ML to energy operations.

Distributed Energy Orchestration

Fleet management across hardware, locations and ownership. Live dispatch, monitoring and optimisation at scale.

Demand Response & Frequency Control

Live control built to meet the strict response and reliability requirements of grid services and ancillary markets.

EMS & Asset Optimisation

BESS, PV+BESS and multi-asset portfolios. Forecasting, dispatch optimisation and arbitrage across wholesale and ancillary markets.

Connectivity & Integrations

OEM and market API layers connecting hardware, retailers, market operators and enterprise systems. Where most implementations get hard.

Market Integration & Regulatory

Wholesale, ancillary and capacity participation including five-minute settlement, FCAS and cross-jurisdiction regulatory adaptation.

Team

Built by a team with extensive operating experience.

Senior operators, platform engineers and domain specialists. The people you’ll actually work with.

Biography

Ten years in investment banking at Rothschild. Seven years leading Group Strategy and M&A at Origin Energy, evaluating transactions and investment across the energy value chain. MIT AI Strategy and Leadership certification. Leads 10x Labs' strategy, commercial operations and energy practice.

Experience

M&A strategy Energy markets AI strategy

Biography

Six years building one of Australia's leading virtual power plant platforms - market leader in Australia and New Zealand, with deployments overseas. His rule: if you do it twice, automate it. Leads operations, automation design and creative direction at 10x Labs.

Experience

Automation Energy platforms Operations

Biography

Built the engineering operation that underpins 10x Labs, delivering everything from startup MVPs to enterprise platforms handling billions of data points. Deep expertise in cloud-native architecture, Go, Kubernetes and complex systems. The kind of engineer who solves problems others say can't be solved.

Experience

Systems architecture Platform engineering AI systems

Biography

Led MySpace's international expansion across multiple markets. Founding director of Softtechnet PLC and Quadranet, both UK public exits. Joint venture with Soho House Group. 30+ years of commercial and operational experience across the USA, Europe, Australia and India.

Experience

International expansion Capital markets Commercial strategy

Biography

A polymathic qualified electrical engineer also holding a PhD in cognitive science. Specialising in real-world implementation of virtual power plants, data management and analysis and computational modelling. Roles spanning government renewable energy policy, intelligent analytics, energy consultancy and distributed energy systems including battery storage and demand response.

Experience

Virtual power plants Data & computational modelling Renewable energy policy

Biography

Twenty years across global brands, venture-backed startups and complex operating businesses. Senior Global Account Director at Laird + Partners (Tommy Hilfiger, Belstaff). Account Director at JWT (De Beers “A Diamond Is Forever”, Macy's). VP Marketing at Volato, the 12th employee at the fastest-growing private aviation company in the US, part of the commercial team that grew it to 300+ employees and a public listing. Co-founded Tepy, an assistive technology venture for people living with voice loss.

Experience

Commercial strategy Brand & growth Partnerships

Biography

Product leader with deep experience across energy, fintech, government and SaaS. Head of Product at Evergen, leading strategy and delivery across renewable energy solutions. Nine years at Indue in payments and financial services, owning product vision, roadmap and financial performance. Digital Services Chapter Lead at the City of Newcastle. Started as a software engineer; brings technical depth to every product decision.

Experience

Product strategy Energy platforms Fintech

Biography

A decade of product leadership across mobile, web and marketplace platforms. Senior Global Product Manager at Camplify, leading marketplace strategy and execution across seven international markets. At PaulCamper, helped take the company from a $4.5M loss to break-even through strategic product initiatives. Interim Head of Product at TeaTime, launching TeaTime TV with Foxtel.

Experience

Product leadership Marketplace platforms International delivery

MEET THE BROADER TEAM

Team